How to Generate Weekly Social Posts from Your Product Catalog

By Lyxvo · Published · 5 min read

How to Generate Weekly Social Posts from Your Product Catalog

To generate weekly social posts from a product catalog, you turn each product's photo, name, price and key benefit into a set of on-brand posts sized for every platform you use, then schedule them for the week. This guide shows a repeatable workflow you can run in about an hour, even if you have dozens of products.

Why build a weekly process from your catalog

Most small teams post sporadically because every post starts from a blank page. Your product catalog already holds the raw material: photos, names, prices, variants, and selling points. A simple process turns that catalog into a steady stream of content, so you spend your time choosing what to promote rather than designing from scratch.

The goal is consistency. Each week you pick a small set of products, create posts in the formats each platform expects, and queue them. Over time your feed looks coherent and you can see which products get attention.

Step 1: Prepare your catalog as a content source

Before you design anything, gather the details for each product in one place. A spreadsheet works well. Keep these columns:

  • Product name and short name for tight layouts
  • One clean product photo, plus any lifestyle shots
  • Price, promotion or limited-time offer if any
  • One benefit line (for example, "Keeps drinks cold for 12 hours")
  • Variants or colors you want to feature
  • Link to the product page
  • Stock status, so you never promote something sold out

Keep the benefit line short. Social posts work best with one idea, not a spec sheet.

Step 2: Choose the week's focus

Each week, pick a theme before choosing products. Good themes include a new arrival, a bestseller reminder, a seasonal item, a bundle, or a customer-favorite category. Then select three to seven products that fit the theme. Limiting the number keeps the workload realistic and gives each product enough airtime.

Note: Platform sizes and feed behavior change over time. Check your platform's current specifications before a large batch goes out, because recommended dimensions can be updated.

Step 3: Match formats to each platform

One product usually needs several formats. The table below is a general planning guide; confirm current recommended sizes for each platform before you publish.

PlatformTypical formatCommon planning sizeNotes
Instagram feedSquare or portrait post1080 x 1080 or 1080 x 1350Portrait takes more feed space
Instagram Story / TikTok / Reels coverVertical1080 x 1920Keep text away from the top and bottom edges
FacebookFeed image1200 x 630 for link posts, square for imagesCheck the link-preview crop
YouTube thumbnailLandscape1280 x 720Large, readable text
LinkedInLandscape post1200 x 627Good for B2B product angles
PinterestTall pin1000 x 1500Vertical pins perform well for product discovery

A practical rule: create one square or portrait master for each product, then generate vertical and landscape versions from it.

Step 4: Write the copy in batches

Write copy for all selected products in one sitting. For each product, prepare:

  1. A hook of up to about eight words
  2. The benefit line from your catalog
  3. The price or offer, if you run one
  4. A call to action such as "Shop now" or "Link in bio"
  5. Two or three relevant hashtags, if the platform uses them

Writing in batches keeps your voice consistent across the week and makes it easier to spot repetitive phrasing.

Step 5: Build the posts

Use a design tool to combine each product photo, hook, price and call to action into finished posts. Keep the same layout, colors and fonts across the week so the feed reads as one brand. Change only the product image, headline and offer.

How to do it in Lyxvo AI

In Lyxvo AI you can produce the full weekly set without rebuilding each layout:

  • Open the social media post generator to create posts at exact sizes for Instagram, TikTok, Facebook, YouTube, X, LinkedIn, Pinterest, WhatsApp and Threads.
  • Start a design in the Instagram post studio or the Instagram Story studio, add your product photo and benefit line, and adjust text and colors directly in the Canva-style editor.
  • Use Magic Resize to turn one finished square post into the other sizes you need.
  • Use translate if you sell in more than one language, and export the finished PNGs at real size.
  • Browse free design templates for layouts you can reuse every week.

The design agent plans and creates the screens and posts for you, and you review and edit them in the editor before exporting.

Step 6: Review, schedule and track

Before scheduling, check each post against a short list:

  • Is the product photo sharp and correctly cropped?
  • Is the price and offer current?
  • Is the product in stock?
  • Does the link go to the right product page?
  • Is the text readable on a phone?

Schedule the week's posts in your platform's scheduler, spread across your usual active times. Then record which products and hooks got the most response, and use that to choose next week's theme.

A sample week

DayProductFormatHook
MondayInsulated bottleSquare + Story"Cold for 12 hours"
TuesdayCanvas totePortrait"Carry more, pay less"
WednesdayBottle + tote bundleSquare"The weekend set"
ThursdayCustomer favoriteVideo cover"Why everyone reorders"
FridayLimited colorStory"New color, this week only"

Common mistakes to avoid

  • Promoting out-of-stock items. Check stock before scheduling.
  • Using one size everywhere. Each platform crops differently.
  • Changing the look every week. Keep the template steady.
  • Writing long captions for short-attention feeds. Lead with the benefit.
  • Forgetting the link. Every post should point somewhere.

Keep the process lightweight

A weekly catalog-to-post routine works best when it is short and repeatable. Set aside one planning session, one batch-writing session and one review session, and let the design tools handle the sizing. Start with three products this week, review the results, and expand from there.

For more starting points, see the AI flyer maker for printed promotions and the YouTube thumbnail maker if you also publish video.

Try it in Lyxvo AI

Describe it in your own words and the design agent starts on the right flow. Free to start.

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Related tool: AI social media post generator for every network

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